For close to four decades and counting, the popular radio and television program “What Do You Know” has been a staple of Ghanaian education and entertainment.
This knowledge-packed quiz show one of the country’s longest radio and TV content, has tested the mettle of contestants from all walks of life and produced several intellectual for Ghana, covering a vast range of topics from archaeology to zoology.
Over the years, “What Do You Know” has produced notable alumni who have gone on to excel in various fields, including medicine, law, academia, security, and governance. The program’s impact on Ghanaian society cannot be overstated, and it is a testament to the power of education and knowledge-sharing.
Despite its enduring popularity, the program faces an uncertain future due to a lack of sponsorship and attractive prizes.
Contestants who have made the program a success have often done so at great personal cost. Many have traveled long distances from across Ghana to the capital, Accra, every Sunday, with little renumeration.
Despite the challenges, these dedicated individuals have kept the program alive through their continuous patronage.
At the helm of “What Do You Know” is the inimitable quiz master, Lawyer Dan Afari-Yeboah. His versatility and dedication have been unmatched in keeping the program fresh and exciting for almost four decades. His ability to pose engaging questions with the aid of the producers of the show and provide insightful commentary has made him a beloved figure in Ghanaian television.
As “What Do You Know” journeys past forty years, it is imperative that the Ghana Broadcasting Corporation (GBC) attracts the necessary sponsorship to keep the program alive. This iconic show deserves to be one of the most attractive programs for sponsors, with a loyal audience and a proven track record of producing knowledgeable and engaged citizens.
The benefits of sponsoring “What Do You Know” are numerous. Not only will sponsors be supporting a program that promotes education and knowledge-sharing, but they will also be reaching a dedicated and engaged audience. With the right sponsorship, “What Do You Know” can continue to thrive and remain an integral part of Ghanaian culture.
As we look to the future, it is essential that GBC prioritize a program like “What Do You Know” that promote education, knowledge-sharing, and critical thinking.
Mangement of the national broadcaster must wake up from its slumber and act as a matter of urgency to market this iconic program to the business community.
There is a buyer somewhere ready to buy once the seller is ready and willing to sell his or her product. A tried and tested product like What Do You Know should certainly not be struggling for sponsorship.
The investing public should be rest assured that by sponsoring this unique program, they will just not be making profits but supporting the future generations of the nation through knowledge acquisition.
Let us come together to support “What Do You Know” and ensure its continued success for generations to come.
The writer; Christian Kpesese
